NT Bureau
Doha
LG Electronics (LG) brought its LG Life’s Good showcase event to Qatar earlier this week, where more than 100 guests descended on the exclusive, luxurious The Ned Doha, for creative product presentations in the backdrop of a gala dinner.
Featuring new and exciting creations that highlight the company’s innovative features and capabilities, including LG’s premium line-up of built-in home appliances and home entertainment solutions, the unique customer-focused showcase represented a promise to bring even more products that prioritize user experience, convenience, efficiency, and sustainability to the region, the company said in a press release.
Stealing the show was the revolutionary WashTower laundry solution, which used the event as a launch pad into the Qatar market. The WashTower™ boasts generous capacities and advanced AI technologies like Artificial Intelligence Direct Drive™ (AI DD™) and Smart Pairing™.
Clean, cool air also played a primary role for the guests representing the Qatar market, with LG bringing the new DUALCOOL, ARTCOOL – big, small, indoor, and outdoor – line-up of air conditioning units on display, Air Care Solutions that feature the double and single purifiers, dehumidifier, and the award winning 360-hit.
This Life’s Good event highlighted the enduring partnership between LG and Video Home, and the shared commitment to bring cutting-edge technology to customers in Qatar.
Video Home Managing Director, Sajed Jassim, remarked, “Our successful collaboration with LG Electronics Gulf continues to deliver exceptional value and innovation to the Qatari market. We look forward to many more milestones together. This event underscores the strength of our alliance and our dedication to excellence in consumer electronics”.
