Surprise Yourself: Visit Qatar unveils global campaign to attract six million visitors annually
Published: 2 October 2024
With just a six to eight-hour flight from most major cities around the world, Qatar connects over 177 destinations
Qatar News Agency
Doha
Visit Qatar has unveiled its latest global campaign, ‘Surprise Yourself,’ marking a significant step in its mission to attract six million visitors annually and establish Qatar as a must-visit tourist destination by 2030.
The campaign invites travelers to discover the unexpected and memorable experiences that Qatar offers.
CEO of Visit Qatar, Eng. Abdulaziz Ali Al Mawlawi, stated: “Situated at the crossroads of East and West, Qatar’s strategic location makes it exceptionally accessible. With just a six to eight-hour flight from most major cities around the world, Qatar connects over 177 destinations, including the USA, Europe, Africa, and the Middle East.
“This makes Qatar an ideal choice for visitors seeking a stopover destination or a safe, family-friendly holiday filled with year-round sunshine, adventure, and fun for all.
“This campaign is designed to elevate Qatar’s global profile by showcasing its unique attractions and cultural richness, ultimately driving increased visitor numbers in line with our strategic tourism objec-tives.” Designed to set Qatar apart, the campaign highlights the countrys unique attractions and tour-ism offerings. From the lush charm of Banana Island to the vibrant atmosphere of Souq Waqif, and thrill of dune bashing, Qatar’s wide range of attractions are showcased, presenting numerous oppor-tunities for relaxation and adventure in a warm, safe, and inclusive environment.
Featuring a modern rendition of Bobby Hebbs classic song “Sunny,” the campaign will be rolled out across 10 international markets using a variety of platforms, including television, social media, digital channels, press materials, and out-of-home advertising.
Qatar is set for an exhilarating winter season filled with international sports and cultural festivities. Highlights include the much-anticipated return of Formula One, vibrant activities at Sealine Desert, and concerts featuring renowned regional and international artists.
Notable returning events such as the Doha Jewellery and Watches Exhibition and the Qatar Interna-tional Food Festival are also set to captivate audiences. As Qatar prepares for 2025 with events such as the Web Summit and the Arab Cup on the horizon, the nation is quickly becoming one of the world’s most exciting travel destinations.
