Lulu Hypermarket launches fourth edition of ‘Let’s Eatalian Festival’

Published: 17 September 2024

NT Bureau
Doha

Lulu Hypermarket Qatar, in collaboration with the Italian Trade Agency (ITA), unveiled the fourth edition of the ‘Let’s Eatalian Festival,’ running across all Lulu outlets until September 21, 2024.

The highly anticipated event showcases the finest authentic Italian products, offering consumers a unique opportunity to explore Italy’s rich culinary heritage.

The festival was inaugurated at Lulu Hypermarket’s Pearl Qatar branch by Paolo Toschi, Ambassador of Italy to Qatar, alongside Dr. Mohamed Althaf, Director of Lulu Group International-Global Operations, and Paola Lisi, Italian Trade Commissioner, in the presence of other guests.

The event is designed to promote Italian cuisine and enhance the visibility of Italian suppliers in Lulu Hypermarkets, enriching the shopping experience for Qatari consumers with high-quality Italian food products.

Ambassador Toschi expressed his enthusiasm for the growing popularity of Italian products in the Qatari market, stating, “The Qatari market is expanding for Italian products, particularly foods and beverages.

People here are well aware of the premium quality of Italian goods, which adhere to the highest health and safety standards. Lulu Hypermarket has been an exceptional partner, sourcing products directly from Italian producers. We are keen to see this partnership continue to flourish.”

Dr. Mohamed Althaf highlighted the festival’s role in enhancing the trade relationship between Qatar and Italy. “The Italian food festival, organized in collaboration with the Italian Trade Agency, aims to introduce a variety of new Italian products to the Qatari market. Our goal is to increase Italian food exports to Qatar by 40%. Italy produces some of the highest-quality foods at reasonable prices, and it leads the way in food safety standards.”