Qatar Airways creates world’s first airline commercial where ‘You’ can be the star

Published: 5 September 2024

NT Bureau
Doha

Ever wanted to be the star in an airline commercial? Now you can – thanks to an ‘innovative, interactive ‘AI adventure’ film unveiled by Qatar Airways.

In an industry-first, Qatar Airways offers the opportunity to be part of its emotive story, by utilising advanced AI capabilities. You can place yourself within the film and become the star.

As part of the innovative campaign, viewers can select from multiple scenes within the film to star as the leading roles. Thanks to cutting-edge AI technology, the characters will be an accurate reflection of the viewer’s appearance, adapting to their facial features and skin tone.

To be a part of the emotive AI adventure, visit: flyqatar.com and watch the film on the Qatar Airways YouTube channel.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.”

Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, said: “Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.”