Asian Cup 2023 LOC redistributes unused food

NT Bureau

Doha: The AFC Asian Cup Qatar 2023 Local Organising Committee (LOC) redistributed unused food on match days to workers and other beneficiaries as part of its wider tournament sustainability strategy.

The LOC partnered with local charity Hifz Alnaema for this.

Local experts at Hifz Alnaema — Qatar’s first food bank — were responsible for collecting surplus food from the tournament’s nine venues and arranging for its redistribution to beneficiaries.

Jassim al-Jassim, CEO of the AFC Asian Cup Qatar 2023, said: “With the Asian Cup, our focus has not only been to deliver the best football experience to fans, but also to maintain the highest sustainability standards. We are delighted to partner with Hifz Alnaema who have supported us in the area of food waste management, particularly with the safe redistribution of unused food. We are keen on utilising this tournament to make a positive difference in every manner possible.”

To date, Hifz Alnaema have supported over 3.76mn beneficiaries and distributed over 3.8mn meals. In addition to distributing unused food, the local charity supported the LOC with services such as meal planning and order customisation to minimise unconsumed meals